Unlike chemicals added to food, there are no regulations for chemicals used in beauty products. For example, phthalates are recognized as a toxic substance under environmental law, but companies are free to use it in cosmetics. According to the Environmental Working Group, 80% of all cosmetics may be contaminated with one or more carcinogenic impurity. Even if you recognize most of the ingredients on a product label, you might not realize that something like the word "fragrance" can indicate the presence of up to an additional 4,000 ingredients. Or maybe you've already made the choice to switch over to more natural beauty products. But what does that mean? Just like the food industry, the beauty industry has already recognized that consumers want more natural products--so they've found clever ways of marketing products to seem more natural even if they aren't. Let the Guru help you understand the science behind beauty so you can cut through the crap and get down to the ingredients, pure and simple.
